Evolve Media | 2023
Editorial Development Manager
· Identified opportunities to adjust content strategy, leverage current content, and scale new content.
· Led company-wide AI initiative.
· Restructured DogTime's freelance team to better align with editorial goals and budget.
· Managed overhaul of DogTime's 500+ dog breed pages.
· Updated style guides, created training videos, and onboarded freelance writers.
· Used tools like Notion, Trello, and Slack to communicate and collaborate with freelance team and leadership.
Evolve Media | 2022 - 2023
Editor At Large
· Facilitated engaging, accurate, and shareable content across multiple sites like ComingSoon, DogTime, CatTime, Mandatory, and Momtastic.
· Optimized content using best practices in tagging, keywords, headline creation, and SEO.
· Edited e-commerce content for accuracy and tone that appealed to target audiences.
· Collaborated with leadership and freelance team to produce ComingSoon’s “How to Watch” entertainment initiative and edited over 1,500 features of that initiative.
Evolve Media | 2022
Managing Editor
· Served as the first female managing editor of lifestyle site Mandatory.
· Fine-tuned freelancer pitches and assigned short- and long-form articles.
· Edited stories for accuracy, flow, and continuity; as well as for style, grammar, spelling, and punctuation.
· Onboarded and coached freelance contributors to create innovative content.
· Identified opportunities for improving and adjusting editorial strategy.
· Managed freelancer workflow through Trello and maintained editorial calendar.
· Oversaw freelance budget and invoicing.
· Collaborated with sales, development, graphic design, and other departments to improve site’s performance.
Evolve Media | 2015—2022
Senior Editor and Content Writer
· Curated content for Mandatory, a lifestyle site aimed
at a male, millennial audience.
· Edited up to 50 articles per week in
accordance with AP style.
· Wrote over 20 articles per week across food, pop culture, entertainment, life hacks, and relationship verticals.
· Selected Getty images, created GIF
slideshows, and embedded videos to enliven content.
· Corrected HTML errors, added internal links,
enhanced metadata, and improved SEO.
· Co-managed a team of up to 12 freelance writers.
· Trained writers on a WordPress CMS.
Star Tribune | 2013—2020
Freelance Writer
· Reported on arts, music, and design for Star
Tribune cover stories.
· Wrote long-form stories for City Pages covers.
· Interviewed artists, authors,
comedians, and musicians for the Star Tribune, City Pages, and Vita.mn.
· Previewed and reviewed concerts and art
exhibitions.
Minnesota Business Magazine | 2013—2015
Features Writer
· Interviewed entrepreneurs for print
features.
· Covered current events in the business world for
blog.
· Wrote the magazine's most-read
article of 2014.
The Daily Meal | 2013
Food Writer
· Wrote food content for slideshow and listicles.
· Created a restaurant guide specific
to the Minneapolis-St. Paul area.
· Contributed original food
photography to site.
KFAI Radio | 2012
Music Blogger and Booker
· Launched and created content for
the Live From Studio 5! blog.
· Booked bands for in-studio performances.
· Interviewed musicians on air.
· Reviewed concerts.
· Promoted upcoming guests on social media
and wrote band bios.
Gannett Media | 2011
Metromix Content Writer
· Interviewed actors, artists, and musicians.
· Reviewed and photographed
restaurants and concerts.
· Created the ‘11 Guilty Pleasures’ feature.
· Entered calendar events into CMS.
Penguin Group | 2008—2010
Book Author
· Authored the memoir Insatiable:
A Young Mother’s Struggle With Anorexia.
· Made appearances on television and
radio to promote published work.
· Granted interview requests to
websites and print publications.
· Lectured
at Macalester College about eating disorders.
Self-Employed | 2006—Present
Freelance Writer
· Wrote personal essays for, and published
a novel with, Thought Catalog.
· Published essays in the Voices
of Breast Cancer, Tattoo Series, Let Them Eat Crepes, and Gotta
Have It anthologies.
· Wrote week-long diary for New York magazine.
· Reviewed fiction, non-fiction, poetry,
children's, and self-help books in English and Spanish for Kirkus Reviews.
· Read
at Hamline University and Common Good Books to promote published
material.
EDUCATION
Macalester College | St. Paul, MN
Bachelor of Arts
Google
Foundations of Digital Marketing and E-commerce Certificate
Bethel University | St. Paul, MN
Certificate in Addiction Studies