Resume

Evolve Media | 2023

Editorial Development Manager

·    Identified opportunities to adjust content strategy, leverage current content, and scale new content.

·    Led company-wide AI initiative. 

·    Restructured DogTime's freelance team to better align with editorial goals and budget. 

·    Managed overhaul of DogTime's 500+ dog breed pages.

·    Updated style guides, created training videos, and onboarded freelance writers.

·    Used tools like Notion, Trello, and Slack to communicate and collaborate with freelance team and leadership.

Evolve Media | 2022 - 2023

Editor At Large

·    Facilitated engaging, accurate, and shareable content across multiple sites like ComingSoon, DogTime, CatTime, Mandatory, and Momtastic. 

·    Optimized content using best practices in tagging, keywords, headline creation, and SEO. 

·    Edited e-commerce content for accuracy and tone that appealed to target audiences. 

·    Collaborated with leadership and freelance team to produce ComingSoon’s “How to Watch” entertainment initiative and edited over 1,500 features of that initiative.

Evolve Media | 2022

Managing Editor

·     Served as the first female managing editor of lifestyle site Mandatory. 

·     Fine-tuned freelancer pitches and assigned short- and long-form articles. 

·     Edited stories for accuracy, flow, and continuity; as well as for style, grammar, spelling, and punctuation. 

·    Onboarded and coached freelance contributors to create innovative content.

·     Identified opportunities for improving and adjusting editorial strategy. 

·     Managed freelancer workflow through Trello and maintained editorial calendar. 

·     Oversaw freelance budget and invoicing. 

·     Collaborated with sales, development, graphic design, and other departments to improve site’s performance.

Evolve Media | 2015—2022

Senior Editor and Content Writer

·     Curated content for Mandatory, a lifestyle site aimed at a male, millennial audience.

·     Edited up to 50 articles per week in accordance with AP style.

·     Wrote over 20 articles per week across food, pop culture, entertainment, life hacks, and relationship verticals.

·     Selected Getty images, created GIF slideshows, and embedded videos to enliven content.

·     Corrected HTML errors, added internal links, enhanced metadata, and improved SEO.

·     Co-managed a team of up to 12 freelance writers.

·     Trained writers on a WordPress CMS.

Star Tribune | 2013—2020

Freelance Writer

·     Reported on arts, music, and design for Star Tribune cover stories. 

·     Wrote long-form stories for City Pages covers.

·     Interviewed artists, authors, comedians, and musicians for the Star Tribune, City Pages, and Vita.mn.

·     Previewed and reviewed concerts and art exhibitions.

Minnesota Business Magazine | 2013—2015

Features Writer

·     Interviewed entrepreneurs for print features.

·     Covered current events in the business world for blog.

·     Wrote the magazine's most-read article of 2014.

The Daily Meal | 2013

Food Writer

·     Wrote food content for slideshow and listicles.

·     Created a restaurant guide specific to the Minneapolis-St. Paul area.

·     Contributed original food photography to site.

KFAI Radio | 2012

Music Blogger and Booker

·     Launched and created content for the Live From Studio 5! blog.

·     Booked bands for in-studio performances.

·     Interviewed musicians on air.

·     Reviewed concerts.

·     Promoted upcoming guests on social media and wrote band bios.

Gannett Media | 2011

Metromix Content Writer

·     Interviewed actors, artists, and musicians.

·     Reviewed and photographed restaurants and concerts.

·     Created the ‘11 Guilty Pleasures’ feature.

·     Entered calendar events into CMS.

Penguin Group | 2008—2010

Book Author 

·     Authored the memoir Insatiable: A Young Mother’s Struggle With Anorexia.

·     Made appearances on television and radio to promote published work.

·     Granted interview requests to websites and print publications.

·     Lectured at Macalester College about eating disorders.

Self-Employed | 2006—Present

Freelance Writer

·     Wrote personal essays for, and published a novel with, Thought Catalog.

·     Published essays in the Voices of Breast Cancer, Tattoo Series, Let Them Eat Crepes, and Gotta Have It anthologies.

·     Wrote week-long diary for New York magazine.

·     Reviewed fiction, non-fiction, poetry, children's, and self-help books in English and Spanish for Kirkus Reviews.

·     Read at Hamline University and Common Good Books to promote published material.

EDUCATION

Macalester College | St. Paul, MN

Bachelor of Arts

Google 

Foundations of Digital Marketing and E-commerce Certificate

Bethel University | St. Paul, MN

Certificate in Addiction Studies